David Beckham plays a blinder as he launches healthy food range

Another day, another product launch for David Beckham.

Fresh from helping England to victory in Belarus, the soccer star was performing at Wembley Stadium, where he launched a new healthy food range.

Clutching a plate full of fish fingers, the LA Galaxy player waxed lyrical about the importance of healthy eating as he launched the GO3 range.

Yummy: David Beckham launches the G03 range of healthy food at Wembley Stadium with a plate full of fish fingers

The sports ace was joined by 250 children, who had been let out of school for a few hours, for the high-profile launch at the north west London stadium.

Beckham has lent his face and signature to the brand, which has been made by Findus - who have a partnership deal with the English FA - and includes pasta, wraps and omelettes.

The brand will be sold around Wembley Stadium during games in a bid to convince sports fans to abandon unhealthier fast food such as burgers and hot dogs.

The meals boast their content includes that all important Omega-3 oils, wholewheat and vegetables.

Fantastic fish: David was joined by 250 children at the launch

Beckham has been blamed in the past for the rise in child obesity in the UK after appearing in ads for brands like Pepsi and Walkers crisps.

He said: 'As a Dad I know how hard it is to get kids to eat the right things.

'I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.'

As well as endorsing GO3, David and his wife Victoria model for a host of high-profile companies, as well as launching their own products.

The couple have their own fragrances, while Victoria has a fashion line DVB.

Does this explain why David Beckham is suddenly such a big basketball fan?

David Beckham has become regular at NBA games in recent weeks - and it appears the slam dunks aren't the only attraction.

The football star was caught soaking up the view from his front row seats directly in front of a team of scantily clad cheerleaders.

Between distractions, he watched on as the Sacramento Kings defeated the LA Lakers 124-101.

Holding court: David Beckham enjoys his front row view

Victoria, the Anti-Sporty Spice, sat this match out after she was spotted looking rather bored at a game at the Staples Centre last week.

She left David unsupervised as she shopped in Beverly Hills, stopping in at the boutique chain that recently dropped her dVb denims range.

Fan: the football star has been a regular at NBA matches in recent weeks

The owner of Kitson criticised her for not promoting her jeans, and took them off the shelves because they were selling badly.

But Posh was clearly keen to make amends with a high-profile visit to the popular Hollywood branch.

Meanwhile, the pair recently decided to send their youngest son Cruz to an exclusive private nursery attached to a Jewish temple in Los Angeles.

Damage control: Victoria Beckham visted Kitson in Beverly Hills yesterday after the boutique chain in dropped her dVb denim range

David, 32, who has referred to himself as "half Jewish" and Posh, 33, met with staff last week to finalise arrangements.

A source told The Sun: "There's no plan for Cruz to be educated in the Jewish faith. It's just one of the best schools for young children in LA."

David's mother Sandra's family is Jewish but she doesn't practise and he has no known association with the religion apart from a Hebrew tattoo.

Unsporty Spice: Victoria decided to skip the basketball match in favour of some retail therapy